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A large part of what makes email pop-ups effective is their use of a technique called “pattern interrupt”. Anything that changes a person’s behaviour or thought in an instant can be considered as a pattern interrupt. It is an important ingredient in funny jokes, viral YouTube videos, and cold calls that sell. It’s something you say or do that makes another person abruptly pause, think, and reconsider. Simply put, email entry pop-ups are effective because they are great at instantly affecting someone’s thoughts and behaviour. However, the same reasons why they are effective can also make people perceive them as annoying and intrusive. Email pop-ups can be tricky to implement, but when done right, they can do wonders for your marketing campaign. Elements of Email Pop-ups that Work If you want your email pop-up to rake in subscribers, it has to have the following elements: Attention-grabbing design Creative, fun language…

The world is changing faster than ever. Which means marketing strategies used only a year ago don’t work anymore. You simply need to adapt fast or you will lose the battle for customers attention. So what does it take to create a profitable Facebook ads campaign in 2017? After spending hundreds of thousands of dollars and generating over 30,000 webinar registrations and multiple 6-figures in revenue, I’ve noticed the patterns that the most successful campaigns share So here’s the breakdown of 5 most important strategies you need to win with Facebook ads in 2017. 1. Warm up the traffic before you start pitching them   Your number one goal should be creating as many custom audiences as possible. That means you have engaged following of people who are interested in what you are talking about. The content you are going to serve them with should be relevant and easy to digest. If…

When orchestrated properly, Facebook ads will stop readers in their tracks, entice them to click through to your landing page and ultimately, drive conversions. Chronext, a digital marketplace for luxury watches, experienced a 40% boost in traffic and 14x return on investment thanks to a carefully executed ad campaign.However, if you’re not careful, Facebook ads can quickly become a money pit as General Motors found out. Spending money on Facebook ads will guarantee you a certain level of reach, but if your ads don’t actually connect with your customers or result in financial remuneration, then what’s the point?In the Age of Information, where people are less responsive to advertising than ever before, creating generic ads for untargeted audiences is not effective. In order to cut through the noise and connect with people, you need to create ads that are highly personalized.Fortunately, Facebook is the perfect platform to do this. If…

Facebook advertising represents a fantastic opportunity for marketers. In September 2016, the total number of Facebook advertisers had reached 4 million — this figure was 3 million only six months before!Facebook’s Chief Operating Officer, Sheryl Sandberg, attributes this growth to the continued mass adoption of mobile internet access across the world. Mobile advertising made up 84% of the company’s total sales in the second quarter of 2016.Despite the fact that marketers are flocking to Facebook to launch new campaigns every day, not every campaign is successful (as General Motors found out several years ago). As with any advertising medium, there are nuances to observe and pitfalls to avoid.Let’s review the most common mistakes I’ve seen companies make when it comes to paid Facebook ads. It’s much better to learn from someone else’s mistakes than make them yourself!

Ecommerce sales are ramping up in the United States, with consumers doing more than half of their shopping online, according to ComScore and UPS. But the U.S. isn’t the only country seeing explosive growth in online sales; research from eMarketer predict's that global ecommerce sales will hit $1.9 trillion this year, with double-digit growth nearing $4 trillion by 2020.Your online store gives you the ability to sell to every corner of the world where prospective customers have access to the web. However, many online merchants continue to shrug off this opportunity due to the logistics of cross-border fulfillment.There are numerous advantages, and a bigger slice of revenue just waiting for you, if you’re willing to pivot and make some changes to your ecommerce strategy.

UX mistakes come in all shapes and sizes, and even a seemingly normal design element could be a glaring issue to a customer on your site. I’m sure you can recall a time that you were browsing for a local store on your phone and wished there was a click to call integration. Or, encountered an “add to cart” button that was so small you could barely tap it with your finger.Problems like those are still common today, and they’re having a pretty severe impact on conversions – especially on mobile devices. On average, there’s a near 50% drop in add-to-cart activity from desktop (8%) to mobile (4.8%).If you want to keep conversions and gain that revenue, you need to take a close look at the user experience (UX) on your site to ensure you’re not inadvertently killing your conversions. Here are 7 of the most common UX mistakes you…

Releasing an ebook or selling a service is a great achievement. But a lot of digital entrepreneurs believe that’s all there is to being in business.Having a business means more than having a single product. It means committing to continuous sales funnel development, and to being thoroughly invested in the success of your consumers over the long haul.Yes, the risks are huge. The rewards, however, are even greater.If you don’t have a business – if all you have is a single product – you’re putting your financial future in jeopardy. What will happen if, all of a sudden, demand dries up for your product?Maybe you’ve saturated your market, or maybe changes in your industry make your product obsolete, but if you’ve staked your claim on a single product, you could lose it all in a day. On the other hand, a fully-fledged business means that, even if interest in one…

With the holidays just around the corner, now is the best time to expand your product advertising in e-commerce, which includes Google Shopping campaigns. According to RKG’s Digital Marketing Report, these types of product listing ads consistently demonstrate improved conversion rates over other forms of ads, such as text ads in search.Unfortunately, as the popularity of Google Shopping ads increases, so do costs per click. That means you’ll need to focus more on the setup and optimization of your campaigns to ensure they remain profitable while still targeting the right audience. Although product listing ads lack the option of traditional keyword targeting, they can still be optimized to help you maximize your ad campaign’s performance.In this post, I’ll show you the five best ways to ramp up your returns in Google Shopping ad campaigns.

You and I have never actually met, and I’ve never seen your e-commerce store, but I guarantee you’re losing money. Every day, a number of people who visit your online store abandon their carts before completing their purchase.Want to know how many people are leaving?The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment.That means for every 100 visitors to your store, 68 of them walk away.