More consumers are shopping online than ever before. According to one study from UPS and comScore, consumers now do more than 50% of their shopping online. You can expect this figure to spike during the holiday shopping season, and you can reap the rewards of this boost in online consumer traffic if you start preparing your online store for Black Friday and Cyber Monday right now, instead of waiting until the last-minute.

This article presents a solid 10-point checklist of the most critical items to address while preparing your e-commerce store for the holiday crowds.

Building a business isn’t easy. Success comes from intensive, hard work and a great deal of learning. Any entrepreneur will tell you that it’s important to love what you do, leverage your passion, work hard and most importantly — never stop building your personal brand.

That’s because people like to do business with other people, not companies. Building your personal brand lends credibility and authenticity to your business, especially if that business is you.