You probably fall into one of two camps. You might believe Snapchat is a fad, silly memes and lusty Lotharios looking to send a few risqu? photos to their special someone. (You are wrong, by the way.) Or you believe it to be the second most powerful social media platform in the U.S. behind only Facebook. Ding, ding! You’re right!

Launched in 2011, Snapchat has experienced unparalleled growth in just five years, reaching milestones faster than, well, everybody. Just how important is Snapchat to marketing in 2016? Very. Take a look at these stats:

“It’s better to give than to receive.”

That seems to have long been the mantra for philanthropists of all shapes and sizes. Words that were echoed by my own parents during childhood.

But those words represent a very dated approach to charity. It’s a concept that is swiftly succumbing to change as industries evolve and social entrepreneurship grows. Today, young startup founders and incumbent businesses are more rapidly changing the model; make a profit while making a difference.

Of course, there has been pushback; Dan Palotta spoke to this problem during a 2013 TED Talk on the matter, emphasizing just how skewed perceptions can be.

“You want to make 50 million dollars selling violent video games to kids, go for it,” Dan said. “We’ll put you on the cover of Wired magazine. But you want to make half a million dollars trying to cure kids of malaria, and you’re considered a parasite yourself.”

Despite the discontent of some, social entrepreneurship is evolving into a world of its own.