Apps have never been more popular than they are today, and no wonder: they add convenience to our personal and professional lives, entertain us, and provide mobile access to websites, services, and other products.

As more consumers jump on the mobile bandwagon, the app marketplace continues to swell with everything from business to entertainment applications. In the Google Play marketplace alone, there are more than 2.2 million apps.

Launching a new app that will get seen and downloaded by mobile users is no simple task in such a crowded market. App developers need to add marketing and promotion to their skillset, or outsource these tasks, to get any kind of visibility for their app online.