Releasing an ebook or selling a service is a great achievement. But a lot of digital entrepreneurs believe that’s all there is to being in business.

Having a business means more than having a single product. It means committing to continuous sales funnel development, and to being thoroughly invested in the success of your consumers over the long haul.

Yes, the risks are huge. The rewards, however, are even greater.

If you don’t have a business – if all you have is a single product – you’re putting your financial future in jeopardy. What will happen if, all of a sudden, demand dries up for your product?

Maybe you’ve saturated your market, or maybe changes in your industry make your product obsolete, but if you’ve staked your claim on a single product, you could lose it all in a day. On the other hand, a fully-fledged business means that, even if interest in one of your products disappears, you’ve still got a stable of great offerings and a diverse group of customers to buy them.

Below, I’ll help you determine if you have a product or a business. If you have a product, I’ll talk about the key steps you need to take in order to change your thinking from a salesperson of a product to an entrepreneur in business.

We’ll also touch on what you can do if you want to function like a business, but don’t want to jump in head first just yet.