So much of marketing (SEO, PPC, social media, content marketing, and the rest) is about getting visitors to your site.

But when it comes down to it, that is not the most important goal of e-commerce – it’s sales.

No matter how much web traffic you get, problems on your website that limit conversions ultimately make your marketing efforts futile.

Luckily, you don’t need to spend a year studying optimization to get more sales. Read on to learn how you can start boosting your e-commerce conversions today.